Retail/CPG Campaign
OBJECTIVE:
Expand the new purchase market of A+H baking soda
MAIN IDEA:
There are numerous uses of baking soda that consumers are unaware of.
KEY INSIGHT:
Most consumers only use baking soda for cooking and cleaning- it can be used for MUCH more.
TARGET:
THE HANDS ON MOM
CREATIVE CONCEPT:
Parenting can be full of B.S. Baking soda can solve those issues.
